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Enhancing Ecommerce For Online Store' Sales with Photography

Makeup and skincare items, including red lipstick, foundation, and a brush, are arranged on a white vanity near a round mirror.
A carefully curated selection of cosmetics, featuring vibrant red lipstick, sleek makeup brushes, and luxurious skincare essentials, artfully arranged on a pristine vanity.

Good product photos sell. They build trust. They show details. They make shoppers click "buy." I focus on clear, sharp images that highlight the product. I keep backgrounds simple. I use natural light when possible. This post shares practical tips to boost your ecommerce sales with better photography.


Why Photography for Online Store Matters


Photos are the first thing customers see. They decide if a product looks real and worth buying. Poor photos cause doubt. Shoppers leave without buying. Good photos increase confidence and reduce returns.


A metal palette with five paint wells holds pink and orange nail polish. A metal spatula rests on it, set against a white background.
Stainless steel nail art palette with bright gel polish colors and a metal spatula on a white background.

I always start with a clean background. White or light gray works best. It keeps the focus on the product. Avoid clutter or distracting colors. Use a tripod to keep shots steady. Blurry photos kill sales.


Lighting is key. Soft, even light shows true colors and textures. Avoid harsh shadows or bright spots. Natural window light is great. If you use artificial lights, diffuse them with softboxes or white cloth.




How to Shoot Products for Online Store


My photography for Online Store multiple angles. Front, side, back, and close-ups of details. This helps customers see the product fully. Use a macro lens or zoom for close-ups. Show texture, stitching, or unique features.


Use consistent framing and scale. Include a common object for size reference if needed. For example, a coin or ruler next to small items. This avoids confusion about product size.

Red liquid lipstick with a gold cap and applicator on white. Label reads "BOLD HUES" with a red smear on the background.
Vibrant and striking, the Bold Hues liquid lipstick from The Drugstore Company adds a pop of color to your look. Perfect for making a statement.

Keep the product clean and polished. Dust or fingerprints show up in photos. Use a lint roller or soft cloth before shooting. For reflective items, angle the product to avoid glare.


Use a plain background or a lightbox. A lightbox creates even lighting and removes shadows. It’s affordable and easy to use. This setup works well for small to medium products.


What is the 20 60 20 rule in photography?


The 20 60 20 rule helps balance composition. It divides the frame into three horizontal sections. The top 20% and bottom 20% are less important. The middle 60% holds the main subject.


Watch with brown leather strap on a wooden stand, surrounded by stones. Grid overlay shows 20% foreground and background, 60% subject.
Elegant watch display utilizing a 20:60:20 ratio, featuring a sleek timepiece prominently in the midground against a minimalist background, accented by natural elements in the foreground for a balanced composition.

I place the product in the middle 60%. This draws the eye naturally. It avoids awkward empty spaces. The rule keeps photos balanced and pleasing.


Try this rule when framing shots. It works for single products or group shots. Adjust the product position slightly for variety. But keep the main focus centered.




Editing Tips to Improve Product Photos


Editing polishes your photos. I use simple tools to adjust brightness, contrast, and sharpness. Avoid heavy filters that change product colors. Accuracy is critical.


Crop photos to remove distractions. Keep the product centered and fill the frame. Resize images for fast loading on your website. Large files slow down pages and hurt sales.


Use white balance correction to fix color casts. This ensures the product looks true to life. Check photos on different screens to confirm colors.


Save images in web-friendly formats like JPEG or PNG. Use compression tools to reduce file size without losing quality.


Using Ecommerce Photography Tips to Boost Sales


I apply ecommerce photography tips to create images that sell. Clear, consistent photos build brand trust. They reduce hesitation and returns.


Invest in good equipment. A DSLR or mirrorless camera with a macro lens works well. Use a tripod and lighting kit. If you can’t shoot yourself, hire a professional.


Test different styles. Lifestyle shots show the product in use. Studio shots highlight details. Combine both for a complete view.


Monitor your sales and customer feedback. Adjust your photos based on what works. Keep improving your images to stay competitive.




Next Steps to Improve Your Online Store Photos


Start by reviewing your current photos. Identify blurry, dark, or cluttered images. Reshoot those with better lighting and backgrounds.


Create a checklist for every product shoot. Include angles, lighting, and editing steps. Consistency is key to a professional look.


Learn basic photo editing skills. Free tools like GIMP or paid ones like Adobe Lightroom help a lot.


Consider outsourcing if photography is not your strength. A good photographer can save time and increase sales.


Keep testing and refining. Great photos lead to more clicks, more sales, and happier customers.

If you're focused on building a strong brand identity, investing in high-quality photography is essential. Hiring a specialized service like Three Sixty Plus for eCommerce and product photography can greatly enhance your brand's visual appeal. Three Sixty Plus provides professional photography services not only in Amritsar, Punjab, but across Pan India, ensuring your products are showcased effectively, regardless of location. Our team uses the latest technology to create stunning visuals that attract customers and drive sales.

Why Choose Professional Photography?

In the eCommerce landscape, first impressions are crucial. High-quality images convey the value of your products, making them more appealing to potential buyers. With our services, you'll receive a carefully crafted portfolio that highlights your products' unique features.

Our Services

At Three Sixty Plus, we offer a range of photography services tailored to meet diverse client needs, including: - Product Photography: Detailed shots from various angles to showcase quality. - Lifestyle Photography: Contextual images that help customers envision product use. - E-commerce Photography: Images tailored for online platforms to meet marketplace standards.

Locations We Serve

Based in Amritsar, we serve clients across Pan India, adapting our photography style to resonate with local markets.



Frequently Asked Questions (FAQs)


1. What is product photography and why is it important for eCommerce?

Product photography is the art of capturing high-quality images of products to showcase them effectively. It is crucial for eCommerce as it helps attract customers, improves conversion rates, and enhances brand perception.

2. Where can I get professional product photography in Amritsar?

Three Sixty Plus

For professional photography services, you can consult with Three Sixty Plus. They offer online consultations and can be reached through the following:

3. What are the benefits of using professional product photography?

Professional product photography can significantly boost your sales by providing clear, appealing images that highlight your products' features. It also builds trust with customers and enhances your brand image.

4. How much does product photography cost in Punjab?

The cost of product photography in Punjab can vary based on several factors, including the photographer's experience, the complexity of the shoot, and the number of products. Below are some standard pricing options:

Standard Package

Approximate Price: Rs. 499/product

  • High-resolution images

  • Consistent background

  • Basic editing

Premium Package

Approximate Price: Rs. 799/product

  • Multiple angles

  • Lifestyle shots

  • Advanced editing

Bulk Discounts

Discounts are available for:

  • Large collections

  • Amazon catalog shoots

  • Repeat clients

For tailored services or specific project requirements, you can get a custom quote for your project. Contact us for more information on our Product Photography Services in Punjab.

5. Can I do product photography myself, or should I hire a professional?

While it is possible to do product photography yourself, hiring a professional is recommended for high-quality images. Professionals have the expertise, equipment, and skills to capture your products in the best light.

6: Are the prices for Three Sixty the same in Punjab and other cities in India?

Yes, I mentioned that Three Sixty prices are the same for Punjab and outside Punjab, including cities like Mumbai, Hyderabad, Chennai, Pune, Haryana, or any city in India.


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