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🎯 The 10-Point Website Health Checklist for Indian Businesses


Are You Losing Customers? Check Your Site's Vital Signs Now.


Your website is your best salesperson. But if it's slow, confusing, or not secure, you are losing clients and wasting your advertising budget. Use this quick checklist to diagnose the critical issues that are preventing your business from growing online.


✅ The Website Health Checklist


Here are the 10 essential website health checklist checks every small business owner in India should perform on their website today:


1. Speed & Performance


  • Check: Does your site fully load on a mobile connection in under 3 seconds?

  • Problem: Slow sites lose 53% of mobile visitors. This directly hurts your Google ranking and customer patience.


2. Mobile Responsiveness

Illustration of a mobile phone displaying a fast loading speed and a green checkmark, symbolizing quick website performance

  • Check: When you open your site on your own phone, are all text and buttons clearly readable without zooming?

  • Problem: If your site isn't perfectly mobile-friendly, Google will punish your ranking.


3. Call-to-Action (CTA) Clarity


  • Check: Can a new visitor clearly identify the NEXT step you want them to take (e.g., "Book Now," "Download," or "Buy") within 5 seconds of arriving?

  • Problem: Vague CTAs lead to high bounce rates and zero sales.


4. Security Status


  • Check: Does your URL have the small HTTPS lock icon next to the address?

  • Problem: If the lock is missing, customers will not trust you with their payment or contact details.


5. Easy Navigation


  • Check: Can a user find your Pricing and Contact information in just two clicks from any page?

  • Problem: Confusing menus frustrate users and increase abandonment.


6. Local Contact Information (NAP)


  • Check: Is your business name, address (Punjab/Amritsar), and phone number identical on your website and your Google Business Profile (Maps listing)?

  • Problem: Inconsistent details confuse Google, killing your local SEO efforts.


7. Essential Trust Signals


  • Check: Do you have at least 3 recent, relevant testimonials or reviews visible on your homepage or service page?

  • Problem: Without proof (like your Ventin Pharma case study), new leads won't trust you.


8. Image Optimization

Comparison image showing a professional, high-resolution e-commerce product photo next to a blurry, low-quality one, illustrating the need for product photography services.

  • Check: Are your product or service images crisp, professional, and do they load quickly (i.e., not blurry or giant file sizes)?

  • Problem: Poor image quality (a core issue we solve with our Product Photography) reduces buyer confidence.


9. Accessibility


  • Check: Can a visitor easily adjust the font size, and is the text color high-contrast for easy reading?

  • Problem: Ignoring accessibility can lose valuable clients and shows a lack of professionalism.


10. Lead Capture Funnel


  • Check: If a visitor isn't ready to buy, do you have a low-friction offer (like this checklist!) to capture their email?

  • Problem: If you only have a "Contact Us" form, you are losing 95% of your traffic forever.


🛑 Ready to Fix Your Website Issues?


If your website failed three or more checks on this list, it's actively holding your business back.

Don't wait months for your SEO efforts to kick in while your website pushes leads away.

Action: Book a Free 15-Minute Strategy Session with our Certified Wix Experts now. We will analyze your website using this exact checklist and give you a prioritized plan to fix your ranking and conversion problems.

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